Branding refers to the process of creating a unique name, symbol, design, or other feature that identifies and differentiates a product, service, or company from others in the marketplace. Branding can be thought of as the personality of a company or product, which helps to establish an emotional connection with consumers and build brand loyalty.
A successful branding strategy involves a comprehensive approach that includes creating a consistent visual and messaging identity, establishing brand values and positioning, and effectively communicating the brand to target audiences through various channels. Branding is essential for companies looking to differentiate themselves in competitive markets and build strong relationships with customers based on trust, quality, and value.